Lewisham’s Childhood Obesity Trailblazer Programme

• Lead Member Lewisham Council
• Categories Health & Social Care

Lewisham’s ambition is to halve childhood obesity rates by 2030 through the borough’s Whole Systems Approach to Obesity: changing the environment we live in by making healthier options the easiest choice for children and their families.

In 2019, Lewisham Council was chosen as one of five national Trailblazer Authorities to receive funding to support the borough’s work to tackle childhood obesity. The three-year Childhood Obesity Trailblazer Programme (COTP) is funded by the Department of Health and Social Care and the Local Government Association. Lewisham Council is working with advertising industry partners JCDecaux, Outsmart and ISBA.

Lewisham’s COTP aims to restrict advertising for products high in fat, sugar and salt whilst simultaneously developing and displaying health-promoting posters co-produced by communities across the borough.

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