Councils’ Cooperative Development Toolkit
- October 2024
Kirklees Adult Social Care Vision – Social Marketing Project
Enabling the delivery of the Kirklees Adult Social Care Vision through social marketing to a key cohort of service users
Principles met
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New models of meeting priority needs
In exploring new ways of meeting the priority needs of our communities we will encourage models, such as co-operatives and mutuals, which give greater influence and voice to staff and users. in designing and commissioning public services and in determining the use of public resources.
About the project
This proposal focuses on enabling the delivery of the newly co-produced Kirklees Adult Social Care Vision through social marketing to a key cohort of service users to create cultural change. Specifically, this work will:
- Confirm the cohort of individuals that this project will work with (people who are already engaged with prevention services who will very likely need long-term care and support);
- Investigate models of social marketing and how these can be consistent with a cooperative approach;
- Develop a dialogue with this cohort around how the identified models of social marketing could be applied within the context of the Adult Social Care Vision;
- Develop an effective social marketing approach with prototype materials tailored to the varying communities that make up Kirklees based on meaningful insight about these communities which lays the groundwork for a broader social marketing programme.
