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Principles met

About the project

This proposal focuses on enabling the delivery of the newly co-produced Kirklees Adult Social Care Vision through social marketing to a key cohort of service users to create cultural change. Specifically, this work will:

  • Confirm the cohort of individuals that this project will work with (people who are already engaged with prevention services who will very likely need long-term care and support);
  • Investigate models of social marketing and how these can be consistent with a cooperative approach;
  • Develop a dialogue with this cohort around how the identified models of social marketing could be applied within the context of the Adult Social Care Vision;
  • Develop an effective social marketing approach with prototype materials tailored to the varying communities that make up Kirklees based on meaningful insight about these communities which lays the groundwork for a broader social marketing programme.